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      <title>Robots. Abundance for All, or Just the Survivors?</title>
      <description><![CDATA[<div class="spanish-lang-switch" style="float: right; margin: 0 0 10px 10px;"><a class="spanish-link" href="https://es.andaluciasteve.com/robots-abundance-for-all-or-just-the-survivors.aspx" style="text-decoration: none;"><img alt="Spanish Flag" src="https://upload.wikimedia.org/wikipedia/en/9/9a/Flag_of_Spain.svg" style="width: 24px; height: auto; vertical-align: middle;" />&nbsp;</a></div>

<p>I loved robots when I was a kid. They seemed to be everywhere in popular culture. From the Amazing Magical Robot Game, an educational toy that appeared in my Christmas stocking, to the weekly dose of “Danger, Will Robinson” while watching the cult American classic series <em>Lost in Space</em>, I was hooked. So when I was seven or eight years old and "Tricky’s"&nbsp;the local toy shop, put one in their shop window, I had to have it. Beyond the reach of my pocket money, I devised “The Robot Club” with school friends John London and Ian Collie, whose club subscriptions coincidentally covered the price of the robot, though I don’t recall John and Ian getting much time to play with it. (Sorry guys!)</p>

<p>Fast forward fifty-five years and the robots are here for real. However, the reality lacks the magic conjured by my childhood imagination. In fact, to me, the whole robot business seems just a little bit scary.</p>

<p>For starters, why aren’t there any purple robots? Or blue, pink, green, etc.? Even robots in black-and-white movies, like Gort in <em>The Day the Earth Stood Still</em>, were clearly not monochrome. I don’t know what colour Gort was, but he had a metallic shimmer that suggested silver or grey, as did Robot Maria in Fritz Lang’s <em>Metropolis</em>.</p>

<p>Today, though, I bet you a Buffalo nickel that all the humanoid robots you’ve ever seen have been white, or worse, white with black faces. I don’t think this is an accident. I think the way in which robots are presented to us is a representation of the intention of the people behind them. The robots of yore were the product of the creative minds of science fiction writers, who cast robots as angels or demons as their narratives demanded. The folk behind the robots being sold to us today are the products of billionaire tech futurists. Their intended narrative appears to be somewhat different.</p>

<p>In the old stories, the robot was always a character. It could be comic or tragic, loyal or murderous, but it was always a someone. Even when it was a menace, it had personality. It had colour. It had a face you could read, even if it was only a blank mask of rivets. The robots coming to an online distribution outlet via your billionaire-controlled tech device of choice are blank, faceless soldiers of servitude.</p>

<p>These are not characters; they’re appliances with limbs. That they’re white is no accident. White is a cultural signal: clean, clinical, neutral, safe. White is the colour of hospitals and laboratories and the myth of objectivity. A white humanoid says: don’t worry, there’s no ideology here. This is just engineering.</p>

<p>There is more going on here, and I’m not the only one who thinks so. In a recent interview, Subhadra Das, historian of science and author of <em>Uncivilized: Ten Lies That Made the West</em>, revealed a hidden dark agenda. Speaking to Myriam François on <em>The Tea</em> YouTube channel, she outlined some of the motives behind the forthcoming robot revolution.</p>

<p>She says that it’s a myth that science and technology are automatically neutral, “truth with a capital T,” floating above politics. As was the case with eugenics, this aura of neutrality has historically been used to give harmful social ideas a clean bill of health, because if something is labelled “science”,&nbsp;it becomes harder to argue with and easier to obey.</p>

<p>That matters, because the robot revolution is going to force society to answer a very old, very ugly question: what is a person for?</p>

<p>When machines can do more and more of what people currently do for wages, there will be more and more humans who are “unnecessary” to the labour market. In a sane world, that would be the start of leisure. In a less sane world, it becomes the start of sorting.</p>

<p>She talks about how eugenic thinking worked, not as cartoon villainy but as something disturbingly mainstream: decide that society has a “problem”, identify a group you can blame for it, then present control over that group as rational, scientific, and even compassionate. What gave me a chill was the way she described how this thinking can return in softer packaging: not “inferior race”, but “burden”, “low productivity”, “won’t contribute”, “won’t pay taxes”. Those aren’t just insults. They’re the vocabulary of a future in which citizenship is conditional on usefulness.</p>

<p>If that sounds dramatic, consider the mood music coming from the billionaire futurists themselves. The same people who sell “abundance” also flirt with demographic panic: talk of “Western civilisation” in peril, fear of replacement, the sense that the wrong people are multiplying. My earlier point about robot colour isn’t separate from that. If you’re anxious about who counts as the rightful inheritors of the future, then a white, “neutral”, “default” robot starts to look less like a product and more like a flag.</p>

<p><img alt="Elon Musk versus the White Minority" class="image-left" src="https://seonyx-001-site4.gtempurl.com/Data/Sites/1/media/andalucia-media/muskie2cropped.jpg" /></p>

<p>There’s another strand in her reasoning that helps explain why this ideology arrives with such confidence: the belief that the future is inevitable. In the transhumanist/AI-accelerationist framing she describes, AI isn’t treated as one possible path. It’s treated as destiny, almost a secular end-times story: history has a direction, the merger with machines is coming, and anyone who slows it down is cast as ignorant or even immoral.</p>

<p>Once you accept that framing, debate becomes blasphemy. Regulation becomes “standing in the way of progress”. And political questions, like “who owns the robots?” or “what happens to the displaced?” get pushed aside by a louder question: “how fast can we build?”</p>

<p>Which brings us back to those white bodies and black faceplates.</p>

<p>I’m not saying a designer sat down and said: “Make it look colonial.” I’m saying something more mundane and therefore more plausible: the industry is building the visual language of a future in which robots are framed as neutral, rightful, unquestionable. The whiteness is laundered as safety. The black “face” is blankness: no ethnicity, no history, no individuality, nothing that might prompt you to empathise or to ask who is being served. A humanoid, stripped of the human.</p>

<p>In the fiction of my childhood, robots were angels or demons depending on what the story needed. In the marketing of today, robots are neither angel nor demon. They are presented as inevitable infrastructure. And when infrastructure is inevitable, the people who control it quietly become inevitable too.</p>

<p>So the question I want to ask, before the robot revolution is declared “AMAZING” and the press releases start writing the future in permanent ink, is this:</p>

<p><img alt="Abundance for All, or Just the Survivors?" src="https://seonyx-001-site4.gtempurl.com/Data/Sites/1/media/andalucia-media/musklie1.jpg" /></p>

<p>When the billionaire futurists say “abundance for all”… who exactly is included in “all”? My fear is that it will be “all who remain” after the dust has settled on what may turn out to be the most turbulent period in human history.</p>
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      <pubDate>Sat, 27 Dec 2025 20:55:00 GMT</pubDate>
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      <title>Marketing Memories from the UK to Spain</title>
      <description><![CDATA[<div style="-en-clipboard:true;">&nbsp;</div>

<div style="-en-clipboard:true;"><span class="font-large">Kids like me who grew up in the 1960s probably had one advantage over all generations of children before or since in that we were the greatest beneficiaries of the boom-time of incentive marketing. If you were born any earlier the economy wasn't quite so strong and so marketers were being a little more thrifty and if you were born a little later, well the bean counters kind of took over and clamped down on frivolous spending. But for about a decade and a half there was a period of unparalleled abundance where marketing folk were showering us with freebies.</span></div>

<div>&nbsp;</div>

<div><span class="font-large">My memories might be filtered through rose-tinted spectacles but I seem to remember pulling into a garage with my sister to buy petrol and coming out with armfuls of stuff. I got to choose whether we filled up at Shell or Esso according to which promotions were going on at the time, be it aluminium coins minted with the faces of the players of the world cup squad, to WWF sponsored 3D pictures of wild animals - I got the full set of those! We aquired so many free mugs that dad had to put a new shelf up!</span></div>

<div>&nbsp;</div>

<div><span class="font-large">These were the days of green shield and co-op stamps. Loyalty was a big deal and made shopping fun. Everywhere you went had giveaways of one sort or another. My dad built me a go-cart and before it was finished I'd covered it with stickers for Castrol and Motorcraft a relative had kindly picked up for me at the Earls Court Motor Show. Mum came back from the Ideal Home exhibition one year with two carrier bags stuffed with giveaways. It was an exciting time to be alive.</span></div>

<div><br />
<span class="font-large">Somehow it all came to an end. I can't put my finger on when exactly. It may have been the economic mayhem of the 70's with the oil crisis or later Britain being so strapped it had to borrow cash from the IMF. Maybe it was the rise of Thatcher and a political class who knew the price of everything and the value of nothing. I just remember going into a petrol station one day and seeing a promotion for a model Ferrari. I forget the exact nature of the deal but one had to collect enough coupons to give you the privilege of being able to buy it. The giveaways of my youth had given way to a vulgar catchpenny. I felt a chill in my heart, though I pocketed the coupons in case I changed my mind (I didn't). </span></div>

<div>&nbsp;</div>

<div><span class="font-large">That seemed to be the end of the line for free stuff. From then on if I saw anything that looked free it generally had strings attached if I looked closely enough. Some Madison Avenue executives had decreed marketing's freebies were now merchandise. Incentive marketing was dead. RIP.</span> <span class="font-large">Then I moved to Spain. It was like stepping back in time. Suddenly I was in an agricultural community where everyone seemed to be wearing sponsored straw hats and T-shirts. It was heaven, but the best was yet to come.</span></div>

<div>&nbsp;</div>

<div><span class="font-large">I'd befriended some neighbouring farmers who belonged to the local co-operativa. Co-operatives are common in agricultural areas of Spain as they enable farmers to collaborate and get better deals on their produce. One day they said there was a coach-trip being organised to go to a trade show and they asked me to come along. It was free and a great opportunity to practice my fledgling Spanish so I said yes in a heart-beat.</span></div>

<div>&nbsp;</div>

<div><span class="font-large">The day came and we boarded the coach. It reminded me of the&nbsp;British Legion charabanc trips to Littlehampton my parents used to take me on when I was a kid, but instead of crates of beer being chugged it was botas of red wine! These are the wineskins that one holds overhead in order to pour the wine into the mouth, an aquired skill which I clearly lacked.&nbsp; I was the only one stepping off the coach with red wine stains all down my T-shirt, much to the amusement of everyone aboard! We arrived at a big exhibition center in Torre Pacheco which reminded me of Earls Court in London. For about an hour or so we wandered around the exhibits. I mounted cabs of tractors and reverentially inspected chainsaws so as to feign some knowledge or interest in such matters in order to justify my presence to those who may have correctly surmised that I was really only there for a free lunch!&nbsp;</span></div>

<div>&nbsp;</div>

<div><span class="font-large">Gradually we meandered to the end of the hall, exiting into what was the largest seated outdoor dining area I had ever seen. It hadn't dawned on me until that moment, but this event must have been the annual outing for all the co-opertivas in the province of Murcia, and there were clearly a lot of them! I counted the tables and worked out the number of covers was about 5000! There were articulated lorries coming and going with all the food, which was being brought to the tables by a small army of waiters and waitresses. At the end of each table was a container of ice-water the size of a plunge pool, full of beer and cans of soda to which one could help oneself.&nbsp;</span></div>

<div>&nbsp;</div>

<div><span class="font-large">The President of the Region of Murcia was in attendance, so I can legitimately claim to have dined with a President! The food was top-notch and it kept coming all afternoon. The event was sponsored by a number of national and regional banks, La Caixa, BBVA, Banco Popular etc all of which seemed intent on out-doing the other, both in the number of posters on display and later in freebies given out. I copped for some pens, key-rings, the obligatory straw hat and a jolly smart ice-box courtesy of the CAM bank. As the alcohol flowed, speeches were made, presentations awarded, then there was a huge raffle, which I think was done by seat number. Well it seemed to go on for hours. I've never seen so much stuff given away. From plasma TVs to George Foreman grills there were hundreds and hundreds of giveaways. It was a 1960's incentive-marketer's wet dream!</span></div>

<div>&nbsp;</div>

<div><span class="font-large">This event took place a few years before the 2008 crash. I seriously doubt in the wake of it that events like that take place anymore. The bank behind my ice box (and my mortgage) the CAM went belly-up and were sold to Sabadell for a euro. Doubtless the bean counters have since stepped in to put a stop to all the fun, but I fondly remember that one sunny day in June that was for me, the Zenith of incentive marketing.</span></div>

<div>&nbsp;</div>

<div>&nbsp;</div>
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      <pubDate>Sun, 24 May 2020 11:50:00 GMT</pubDate>
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